I'm a Product Designer.
Designing research-led interfaces & applications.

About

I'm a Product Designer, specialised in creating research-led user interfaces. I am experienced working in agile start-ups and global premium e-commerce brands. I approach design in a hypothesis-based way to test objectives and our assumptions.

I am experienced gathering data and customer insight from analytics, feedback surveys and on-site feedback to translate into intuitive, and functional interfaces. I have collaborated with product managers and remote developers, to define and implement innovative solutions. I follow practices of usability, accessibility and maintain a user-centered approach. I am also heuristic with my design approach, using resources like Baynard Institute to find usability solutions.

I am experienced working with Product Owners to define acceptance criteria and help test design on dev/uat environments for responsive web applications

I strive to create an open, inclusive and sharing culture, and regularly contribute by writing articles on Medium.

Skills

User research, user surveys, userflow diagrams, research synthesis, defining user goals, low-fidelity prototyping, user stories, card sorting, wireframing, responsive design, hi-fidelity designs, usability testing, remote click-map testing, design QA

Tools

Sketch, Invision, Zeplin, Draw.io, Adobe Suite, Trello, Github, Optimal Workshop, Survey Monkey, Google Analytics, SessionCam, Usabilla, Google Optimize

Languages

HTML, CSS

Qualifications

BA(Hons) Graphic Design, 2012

Follow me